Iconography

Iconography is the art of creating icons. Icons are symbols to represent a certain subject, movement or ideal. Icons plays a major role in web design and it is important as it serves to motivate users to read the messages conveyed by the icons. Most users are turned off by the amount of heavy text displayed and will choose not to read the whole description. Therefore leaving your users clueless about the services you offer.

By having personalized icons designed for your website, infographics or collaterals to convey your message, you will attract more users concentrating on what you have to offer. Other than that, you will also stand out from the rest of your competitors.